| 剧情简介 | Did you know that India boasts the world's highest number of female STEM graduates at a commendable 43%? However, the stark reality is that only an estimated 14% of them are part of the STEM workforce. These numbers underscore a significant drop out after education & work place gender gap that urgently needs addressing. To understand why women are dropping out of STEM careers, in March 2023, Olay India commissioned a survey: 81% of respondents said they dropped out of STEM careers due to the lack of female role models who can pave the way for success. Whereas 88% said having female role models who are excelling in the workplace would influence them to go back to a career in STEM. Overall, 91% of respondents said having a female role model is crucial to staying in a STEM career. These findings inspired the latest instalment of Olay’s #STEMTheGap initiative, which aims to shed light on the glaring absence of female mentors and role models. Ahead of this year's International Day of the Girl Child on 11th October, Olay will begin the next leg of its 10-year program. As a brand rooted in scientific innovation and a deep connection with women, Olay India is taking meaningful steps to provide young girls with mentorship and role models with the launch of a hard-hitting digital film, created in collaboration with acclaimed filmmaker Anand Gandhi. The film delves into India's rich history of remarkable women in STEM and pays homage to the enduring legacies of luminaries like Dr. Anandibai Joshi, Kamala Sohonie, Dr. Janaki Ammal, Kalpana Chawla, among others, showcasing their inspiring journeys. It highlights the urgent need for more female role models in STEM today. The film also sheds light on the societal biases that deter young girls from pursuing STEM careers, emphasizing the crucial role of female mentors. Olay has also launched the beta version of a web-based virtual chat mentor that will offer guidance and information to aspiring young girls seeking to enter the world of STEM—and a wonderful supplement to Olay’s mentorship program. This virtual chat mentor has been created with the help of successful women in different STEM fields in India such as Shannon Olsson (Founder & Global Director of the echo network), Swarna Manjari (Communication Designer), Dr. Vandana Prasad (Community Pediatrician and Public Health Professional), Tarunima Prabhakar (Tech and Policy Research at Tattle Civic Tech and Carnegie India), to name a few, to provide the user with knowledge, resources, and encouragement on their journeys. |