| 标题 | CFL |
| 广告公司 | Venables Bell + Partners |
| 广告战役 | We can do this - PG&E |
| 广告主 | PG&E Corporation |
| 品牌 | Pacific Gas & Electric Company |
| 首次发布日期 | 2007 / 11 |
| 产品 | Pacific Gas & Electric Company |
| 行业领域 | 能源生产、原料及矿物 |
| 广告口号 | We can do this |
| 剧情简介 | This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees. |
| 哲学 | To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way. |
| 问题 | To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action. |
| 结果 | In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 美国 |
| 更多信息 | www.wecandothis.com |
| 客户主管 | Lindsay Cole |
| 广告公司制片 | Stacey Higgins |
| 客户总监 | Kate Jeffers |
| 文案 | James King |
| 客户总监 | Tom Scharpf |
| 客户主管 | Gwynne Teass |
| 创意总监 | Paul Venables |
| 美术指导 | Lauren Weinblatt |