| 标题 | Share Opening |
| 广告公司 | Friends Agency |
| 广告战役 | Share Opening |
| 广告主 | Pompeya |
| 品牌 | Pompeya |
| Posted | 10月 2013 |
| 产品 | Promo website of musical band Promo website of musical band Pompeya |
| 行业领域 | 文化、休闲及体育 |
| 哲学 | We decided to stage a grand share opening! We blew up FB walls by hiding the new website under share buttons and challenging fans to discover it by simple sharing. Share by share, the website was unveiled by all the fans working together. |
| 问题 | To launch a new website for a well-known Russian music band Pompeya and to make it not only very noticeable online but really-really cheap. |
| 结果 | 3000 Share buttons, 603 290 views on FB alone, solid buzz in lifestyle and music press. In the end around 1 000 000 people got to know about the launch of a new Pompeya website. |
| 媒体类别 | 互动 |
| 长度 | |
| 美术指导 | Alexander Zavatskiy |
| 美术指导 | Mitya Katkin |
| 文案 | Ilya Torgovnikov |
| 创意总监 | Arina Avdeeva |
| 创意总监 | Denis Elissev |
| 制作公司 | Ten Times Better |
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