| 标题 | Smartmill |
| Brief | We meet the smug owner of a smart home where everything is controlled by voice, even his treadmill. When he instructs the treadmill to run at speed "four", a pop song on the radio starts warbling "Only 16", with hilarious consequences. And it gets even worse when the next song is "Summer of 69". Better to keep things simple, which is what REMA 1000 supermarket does to guarantee its low prices. |
| 广告公司 | TRY/Apt |
| 广告战役 | Smartmill |
| 广告主 | Rema 1000 |
| 品牌 | REMA 1000 supermarket |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 百货公司、超市 |
| 广告口号 | Simplicity is king |
| 剧情简介 | We meet the smug owner of a smart home where everything is controlled by voice, also his treadmill. The problem this time is that the sound from the radio interferes with the speed on his treadmill. REMA 1000 is a Norwegian supermarket chain. For many years they have ran their marketing concept: "Simplicity is king" wich is also their philosophy. The film is a follow up on the extremely popular: https://www.youtube.com/watch?v=nwPtcqcqz00&t=1s |
| 哲学 | Keep it simple. Simplicity is king. |
| 媒体类别 | 影视 |
| 长度 | |
| Soundtrack | Only sixteen |
| 创意总监 | Øystein Halvorsen |
| 美术指导 | Karin Lund |
| Live Action Director | Andreas J. Riiser |
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