| 标题 | Respect |
| 广告公司 | Innocean Australia |
| 广告战役 | RESPECT |
| 广告主 | Kia Motors |
| 品牌 | Kia Australia |
| 首次发布日期 | 2011 / 10 |
| 产品 | Rio |
| 行业领域 | 小型车 |
| 广告口号 | Rio Reborn. RESPECT |
| 哲学 | Kia Australia, through Innocean Australia launches the new Reborn Rio, with a spot entitled, "RESPECT". Unlike most small cars, the new Rio is not a compromise - it's a small car that even guys will want to drive. To drive this spot, the famous anthem by Aretha Franklin, RESPECT has been given a fresh twist. |
| 媒体类别 | 电视 |
| Soundtrack | R.E.S.P.E.C.T |
| 战略企划 | Kathy O'Connor |
| 客户主管 | Janine Allan |
| 客户总监 | Simon Hornery |
| 音乐编曲 | Ramesh |
| 音乐公司 | Song Zu |
| 剪辑师 | Adam Wills |
| 电影 | Bob Humphries |
| 执行制片 | Jonathan Samway |
| 制作经理 | Marge McInnes |
| 导演 | Tim Bullock |
| 制作公司 | Prodigy |
| 广告公司制片 | Tania Templeton |
| 美术指导 | Lyndal Kearney |
| 文案 | Jenny Mak |
| 创意总监 | Scott Lambert |
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