| 标题 | Volkswagen Hotsite |
| 广告公司 | AlmapBBDO |
| 广告战役 | Volkswagen imported models hotsite |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2011 / 7 |
| 行业领域 | 汽车及商用车租赁 |
| 哲学 | Volkswagen launches hotsite with imported models The factory’s space on the Internet directed to the Premium Range of vehicles was created by AlmapBBDO Aligned with the modern behavior that values technology and innovation, Volkswagen airs a hotsite (http://www.premium.vw.com.br/ or www.vw.com.br/premium) directed to imported vehicles, highlighting the launches. The new Touareg, Passat and Passat Variant are the first models available for the site visitor to try out, with access to over 130 pictures of the vehicles’ factory items, besides images of the vehicles in different environments. With the proposal of introducing the cars in an interesting way, the hotsite brings a fast menu showing each one separately and the main items, as well as eight videos explaining how a few features work or the cars’ performance. It is also possible to view the cars through a conceptual conveyor, bringing them in the form of geometric figures. As differentials, a mobile version of the site that works on any cell phone and is on the air already with the same attributes for the PC and Mac versions, besides two ads for iPad, which will be published in the iPad version of Exame and GQ magazines. For this launch, AlmapBBDO also developed an online campaign, which will be aired until July 31. Social networks are also part of the divulgement strategy, since the visitor can enjoy pictures and the hotsite itself, besides twitting features and characteristics of the cars. Spec sheet: hotsite Advertiser: Volkswagen Product: New Touareg, New Passat and New Passat Variant Creative Director: Luiz Sanches Creative Co-Directors: Luciana Haguiara; Sandro Rosa Art Directors: Tiago Marcondes; Bruno Guimarães Copywriters: Marcelo Pignatari, Raphael Valenti Programming: On Interactive Motion Design: On Interactive Sound Design: Golden Sounds Factory Information Architecture: Luis Felipe Fernandes Technology Director: Fernando Boniotti Account Executives: Vanessa Previero, Leilaini Holdorf, Aline Carreta Macedo, Rodrigo Falcão, Malu de Godoi Planning: Cintia Gonçalves, Sérgio Katz Approval: Herlander Zola, Ana Paula Lobão e Fabio Souza. |
| 媒体类别 | 网站 |
| 客户经理 | Malu de Godoi |
| 技术开发 | Fernando Boniotti |
| 技术开发 | Luis Felipe Fernandes |
| 音效设计公司 | Golden Sounds Factory |
| 编程人员 | On Interactive |
| 文案 | Marcelo Pignatari, Raphael Valenti |
| 创意总监 | Luiz Sanches |
| 战略企划 | Cintia Gonçalves |
| 战略企划 | Sérgio Katz |
| 联合创意总监 | Luciana Haguiara |
| 联合创意总监 | Sandro Rosa |
| 美术指导 | Tiago Marcondes |
| 美术指导 | Bruno Guimarães |
| 文案 | Marcelo Pignatari |
| 文案 | Raphael Valenti |
| 客户经理 | Vanessa Previero |
| 客户经理 | Leilaini Holdorf |
| 客户经理 | Aline Carreta Macedo |
| 客户经理 | Rodrigo Falcão |
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