| 标题 | Not Too Old |
| 标题 (原始语言) | Pas assez âgé |
| 广告公司 | Havas Paris |
| 广告战役 | Nexity Outdoor Campaign |
| 广告主 | Nexity |
| 品牌 | Nexity |
| Posted | 10月 2007 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | Too young ; too old ; not enough incomes or contributions…It isn’t right reason to stay without accommodations. |
| 剧情简介 | In July 2007, Nexity’s shareholders had to give their approval on the merger conditions with the group Groupe Caisse d’Epargne, in order to enable Nexity to become the first integrated player of property sector (from promotion and services to financing). |
| 哲学 | The campaign answers this question: what is this merger meaning and usefulness? The campaign suggests answers which are beyond the financial stakes of the merger by giving usefulness to property sector. Thanks to the merger of the leader of property sector and an important bank, the project ambition is to enable complex projects like adapted housing solutions, simple property investment or harmonious town planning… Five ads underlined what Nexity will suggest thanks to the merger: - Solutions of adapted housing to everybody - Diversified town planning - Solutions of accessible housing to everybody (rate of 0% loan) - Simple property investment - Harmonious town planning Euro RSCG C&O chose a direct and popular tone: - breaking the codes of property sector and financial communication, - in line with the « revolutions » concept that Nexity wants to implement thanks to the merger. |
| 问题 | Two main challenges in this campaign: - Convince shareholders on the project in order to get their support and vote - To show that Nexity integrates “corporate responsibility” within its brand attributes and values component |
| 媒体类别 | 平面 |
| 市场 | 法国 |
| 客户主任 | Guillaume Idier |
| 创意总监 | Olivier Mouliérac |
| 创意总监 | Jérôme Galinha |
| 美术指导 | Catherine Labro |
| 文案 | Capucine Lewalle |
| 制片 | Fabienne Méric |
| 制片 | Orianne Dopont |
| 客户总监 | Yannick Bolloré |
| Consultant | Lucie Munsch |
More Work
SEE ALLTo Buy
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
0% Loan
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
Agglomeration
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
Agglomeration
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
0% Loan
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
To Buy
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
Build Cities
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
Build Cities
- 品牌:
- Nexity
- 广告公司:
- Havas Paris
Not Too Old
- 品牌:
- Nexity
- 广告公司:
- Havas Paris