Cisco - "Secure Freeze (85s)"

BETC Paris

BETC Paris Pantin, 法国

2940

品牌: Cisco
国家: 法国

广告主: Cisco Systems, Inc.

标题	Secure Freeze (85s)
广告公司	BETC Paris
广告战役	Secure Freeze
广告主	Cisco Systems, Inc.
品牌	Cisco
首次发布日期	2022 / 11
行业领域	IT解决方案与专业网络
剧情简介	In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language.
哲学	Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency
媒体类别	互动
长度	85 seconds
市场	美国
广告经理	Carrie Palin
广告经理	Michele Janes
广告经理	Dennis Lim
广告经理	Patti Cocciolo
广告经理	Tenny Pearson
广告经理	Holly Couden
广告经理	Emily Vicente
President	Bertille Toledano
Associate Director	Guillaume Espinet
Account Management	Annabelle Beugnet
Account Management	Guewel Essioux
Account Management	Elea Benoit
首席创意官	Rémi Babinet
创意总监	Jérôme Galinha
美术指导	Thomas Defert
文案	Olivier Mille
战略企划	sebastien houdusse
Traffic Manager	Celia Chiarott-Dafi
广告公司制片	David Green
制作公司	Division Paris
导演	Thierry Poiraud
摄影指导	Mathias Boucard
制片	Charlotte Lepot
Line Producer	Aurélia Lafaye
制作设计师	Alex Vivet
Wardrobe / Stylist	Liate Cohen
Steadycam	Aymeric Colas
Production Coordinator	Amelie Zibi
音乐	GUM – Green United Music