Michael Davidson
Chief Strategy Officer at Venables Bell + Partners
Toronto, 加拿大
标题Scorched
广告公司
广告战役 Scorched
广告主 Subaru Corporation
品牌 Subaru Canada
首次发布日期 2012 / 8
产品 BRZ
行业领域 轿车
剧情简介 The BRZ is Subaru’s first real-wheel drive performance car, and simply put: it’s hot. To help build buzz, we placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads. 
媒体类别 Ambient
客户主管
客户总监
Business Director
美术指导
联合创意总监
联合创意总监
创意总监
创意总监

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