Michael Davidson
Chief Strategy Officer at Venables Bell + Partners
Toronto, 加拿大
标题Axe
广告公司
广告战役 Get Out More
广告主 Subaru Corporation
品牌 Subaru
Posted4月 2010
产品 Outback
行业领域 轿车
剧情简介 Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.
媒体类别 电视
长度
市场 North America
制作公司
创意总监
文案
美术指导
广告公司制片
广告公司制片
广告公司制片
客户经理
客户经理
客户经理
客户经理
广告公司执行制片
导演
摄影指导
电影

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