| 标题 | The Magic of Toyota Yaris |
| 广告公司 |
Conill
|
| 广告战役 |
The magic of Toyota Yaris
|
| 广告主 |
Toyota Motor Corporation
|
| 品牌 |
Toyota Yaris
|
| 首次发布日期 |
2010 / 1
|
| 行业领域 | 轿车
|
| 剧情简介 | A creative combination of animation, user generated content and social networking has resulted in a unique advertising campaign that expresses the magic of a Toyota Yaris through the narrative of young Latinos: "A quien se le occurio esto?" (Who thought of this?). The resulting campaign can be viewed on Facebook, and is a surreal reimagining of their narratives, where a red Yaris inhabits a Willy Wonka-esque universe, and is swallowed up b a giant pink bubblegum, before sprouting wings and landing in a bowl of cereals. |
| 哲学 | Nuevo Latinos participate in everything they do with a drop of Latino spirit. They think of hatchbacks as exciting little machines that fit their sparkly personalities. A group of young people were invited to a studio, where they participated in a story-telling forum, inspired by their visualisation of a Yaris. They were asked to complete the sentece "There was once a Yaris..." Some of the most visually interesting stories were translated into animated film clips, such as "it started to rain little coloured balls", "thousands of eyes were looking at it from different directions", and "then my Yaris grew wings and started to fly to escape the meteorite". |
| 媒体类别 |
Web Film
|
| 更多信息 | apps.facebook.com/videosyaris |
| 音效 |
Tono Studios
|
| 动画 |
Reyno Buenos Aires
|
| 导演 |
Massimo Martinoti
|
| 制作公司 |
Mia Films
|
| 广告公司制片 |
Lourdes Caballero
|
| 客户经理 |
Bryan Fonseca
|
| 客户经理 |
Anabel Caraballo
|
| 客户经理 |
Christina Jahina
|
| 文案 |
Jessica Cuevas
|
| 美术指导 |
Graciela Espejel
|
| 美术指导 |
Martin Donovan
|
| 联合创意总监 |
Veronica Elizondo
|
| 创意总监 |
Mario Granatur
|
| 首席创意官 |
Pablo Buffagni
|