| 标题 | Substitutes |
| 标题 (原始语言) | Suplentes |
| 广告公司 | Saatchi & Saatchi Argentina |
| 广告战役 | Sprite Zero |
| 广告主 | Coca-Cola Company |
| 品牌 | Sprite |
| 首次发布日期 | 2011 / 5 |
| 行业领域 | 软饮料，奎宁水 |
| 问题 | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship. It’s as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract. But what happens when one of you starts looking around elsewhere? You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship. We call these people “SUBSTITUTES”, the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero. |
| 媒体类别 | 电视 |
| 市场 | 阿根廷, 玻利维亚, 智利, 巴拉圭, 秘鲁, 乌拉圭 |
| 执行创意总监 | Maxi Itzkoff |
| 执行创意总监 | Mariano Serkin |
| 创意总监 | Joaquín Espagnol |
| 创意总监 | Miguel Usandivaras |
| 文案 | Matias Eusebi |
| 美术指导 | Ammiel Fazzari |
| 广告公司制片 | Adrian Aspani |
| 广告公司制片 | Ezequiel Ortiz |
| 客户经理 | Ana Bogni |
| 客户经理 | Magdalena Kelly |
| 客户经理 | Josefina Tuzinkevisz |
| 制作公司 | Nunchaku Cine |
| 执行制片 | Claudio Pastorino |
| 执行制片 | Juan Manuel Menvielle |
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