Income - "Income Made Yours 1"

BBH Singapore

BBH Singapore Singapore, 新加坡

4131

品牌: Income
国家: 新加坡

广告主: NTUC Income Insurance Co-Operative Limited

标题	Income Made Yours 1
广告公司	BBH Singapore
广告战役	Income Made Yours
广告主	NTUC Income Insurance Co-Operative Limited
品牌	Income
首次发布日期	2021 / 4
行业领域	保险
哲学	There was once a formula to successful living. But in today’s world, there are more options than ever. People are choosing to graduate at 60, retire at 30, move out to live independently, make unconventional career choices and form non-traditional family units. To serve these changing consumer needs, NTUC Income (Income) is evolving from an insurer ‘Made Different’ to a company that is ‘Made Yours’, taking a personal approach to financial planning and designing products, services and customer experiences that are suited to every individual. The integrated brand campaign, led by a two-minute film, celebrates the distinct experiences and life journey of every person. It features a nano-drone shot that flies through a housing complex capturing unique moments in different homes in a single take. The film demonstrates how diverse Singaporeans’ lives are despite living side by side, and how no two moments are experienced the same way, just as how no two Singaporeans’ financial needs are the same.
媒体类别	平面
长度	120 seconds
首席创意官	Sascha Kuntze
创意总监	Janson Choo
创意总监	Khairul Mondzi
Senior Art Director	Sid Lim
Business Director	Manavi Sharma
Associate Account Director	Shu Li Tan
Head Of Planning	Rebecca Ash
Senior Strategist	Amanda Lim
广告公司制片	Kim Lim
制作公司	Freeflow Productions
导演	Roslee Yusof
Chief Marketing Officer (CMO)	Marcus Chew
Head of Brand & Digital Marketing	Saffry Hoo
Head of Segment Marketing	Chloe Fair
广告经理	Jillian Goodenough
广告经理	Lim Wei Ting