标题 | Leave Speed To The Internet |
广告公司 | Fahrenheit DDB |
广告战役 | Leave Speed To The Internet |
广告主 | Movistar |
品牌 | Movistar 4G |
首次发布日期 | 2016 / 12 |
行业领域 | 其他 |
广告口号 | Leave Speed To The Internet |
剧情简介 | The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. |
哲学 | Leave Speed To The Internet |
问题 | The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. |
结果 | By the end of the summer, we covered 200,000 km, turning one of the country’s most dangerous roads into a safest one. |
媒体类别 | 手机广告 |
长度 | |
更多信息 | http://www.movistar.com.pe/speed-control |
Executive Creative Director | Ricardo Chadwick |
Executive Account Director | Alberto Goachet |
General Creative Director | Sergio Franco Tosso |
Head of art | Luciano Leone |
文案 | Hugo Elespuru |
美术指导 | Yoshi Ishikawa |
美术指导 | Mari Torres |
Agency Producer | Vane Díaz |
Agency Producer | Alexandra Barrio |
Account Director | Fabianna Pezzia |
Account Supervisor | Manuel Vergara |
Production Company | Sangre |
Director | Toño Sarria |