标题 | Cat |
广告公司 | BBDO Canada |
广告战役 | Touch |
广告主 | Wm Wrigley Jr. Co. |
品牌 | Skittles |
Posted | 7月 2011 |
行业领域 | 企业传播 |
哲学 | Playing off the success of last year’s Touch the Rainbow TV commercial, we created original online content for the Canadian market that let them actually touch the Rainbow. “Touch the Rainbow on YouTube” consisted of several online videos that asked people to physically touch their computer screens and watch as their finger plays a starring role in a Skittles commercial. The videos were shot in a way that acknowledges that the finger is there and makes it appear as though the user’s finger has affected the action – even though it (of course) hasn’t. It’s a playful bridge of interaction between “the real world” and the digital space. And, it’s also a new way of approaching how we interact with in an interactive medium. To ensure their success, we seeded the videos to influential bloggers as well as consumers. Within 2 days of being released the videos had almost 2 million views. They were being tweeted about and shared every few seconds. They were picked up by over 800 blogs and the campaign is being picked up by the United States. Please refer to our entry video for complete results. |
媒体类别 | 互动 |
制作公司 | OPC |
执行创意总监 | Carlos Moreno |
执行创意总监 | Peter Ignazi |
文案 | Chris Joakim |
美术指导 | Mike Donaghey |
广告公司制片 | Ann Caverly |
音乐、广播及音效设计 | Eggplant Collective |
客户总监 | Chitty Krishnappa |