Global CMO, Restaurant Brands International
at
Burger King Corporation
West Auckland, 新西兰
| 标题 | Black Friday Whopper Shopper |
| 广告公司 | Grabarz & Partner |
| 广告战役 | Black Friday Whopper Shopper |
| 广告主 | Burger King |
| 品牌 | Burger King BK |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers. |
| 媒体类别 | 案例研究 |
| 长度 | |
| CCO | Felix Fenz |
| Group CD | Tobias Ahrens |
| 创意总监 | Matthias Preuss |
| 创意总监 | Jakob Eckstein |
| 美术指导 | Alessandro Perri |
| 美术指导 | Erwin Lorenz |
| 文案 | Andrew McEvoy |
| 文案 | Gabriela van der Linden |
| 客户经理 | Tim Mangels |
| Planning | Irene Aniteye |
| Graphic Designer | Aleksandr Bobrov |
| Global Chief Marketing Officer | Fernando Machado |
| Global Head of Brand Marketing | Marcelo Pascoa |
| Brand Manager | Rogelio Magana |
| Director Marketing Germany | Klaus Schmäing |
| Head of Marketing Communications Germany | Benedikt Lemsky |
| PR Agency | Alison Brod Marketing + Communications |
| Film Production | Rabbicorn Films GmbH |
| Website setup & technical support | Relevant Rewarding B.V. |
| 后期制作 | MITK ▽ MOTION IS THE KEY, Slaughterhouse GmbH |
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