Global CMO, Restaurant Brands International
at
Burger King Corporation
West Auckland, 新西兰
| 标题 | Scary Clown Night |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | Burger King |
| 广告主 | Burger King |
| 品牌 | Burger King |
| Posted | 4月 2018 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown. You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 后期制作 | Serena |
| 执行创意总监 | Pancho Cassis |
| 创意总监 | Fred Bosch |
| 创意总监 | Fabio Brigido |
| 创意总监 | Tomás Ostiglia |
| 文案 | Alvaro Palma |
| 文案 | Jose Sancho |
| 文案 | Tom Elliston |
| 美术指导 | Pedro Sattin |
| Community Manager | Alex Sanchez |
| 客户总监 | Carlos Solchaga |
| 客户经理 | Beatriz Sanz |
| 客户经理 | Laura Gerpe |
| 战略企划 | Marcelle Santos |
| Communications Planner | Daniel Packness |
| 广告公司制片 | Florencia Caputo |
| 广告公司制片 | César Baciero |
| 广告公司制片 | Diego Baltazar |
| 制作公司 | Only 925 |
| 导演 | Rodrigo Cortés |
| 执行制片 | Maria Jesus Horcajuelo |
| 制作经理 | Óscar Vigiola |
| 摄影指导 | Rafa García |
| 剪辑师 | Efraín Parrilla |
| 摄影师 | Ale Burset |
| Retoucher | Diego Speroni |
| 音乐 | TBC Spain |
| 媒介公司 | Vision Media |
| Public Relations Agency | Weber Shandwick |
| 首席创意官 | Chacho Puebla |
| Head of PR | Sarah Okrent |
| Head of Brand Marketing | Fernando Machado |
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