Trojan Condoms - "Rising Time"

72andSunny

72andSunny Brooklyn, 美国

31954

标题	Rising Time
广告公司	72andSunny
广告战役	Rising Time
广告主	Church & Dwight Co., Inc.
品牌	Trojan Condoms
Posted	12月 2020
行业领域	避孕与怀孕测试
剧情简介	With the country on lockdown, we knew that couples were spending more time together at home, but they weren’t having sex, they were baking bread. So to encourage them to have sex we wanted to point out the obvious, that they're using this intimate time together to bake bread, instead of being intimate.We published ‘Rising Time’, a book on Amazon for free in the Kindle store. You could download it. Read it. Follow the recipes and during each bread's rising time you received a not so subtle reminder to have sex. And throughout the 69-pages of recipes, you'd also find condom pairings with each bread recipe and subtle nods to protection—the plastic wrap—tied it all back nicely to the product. Rising Time launched on May 17th, Global Baking Day (obviously) and the couples and press stuck at home took notice.
媒体类别	案例研究
执行创意总监	Bryan Rowles
集团创意总监	Nick Kaplan
创意总监	Peter Hughes
创意总监	Geno Burmester
美术指导	Anne-Marie Wonder
文案	Emily Hovis
设计师	Frank Dresmé
Group Brand Director	Scott Balalas
Brand Manager	Charlotte Peter
	Lora Schulson
执行制片	Julia Laftery
制片	Caitlin Culhane
Strategist	Justine Basil
Strategy Director	Sidney Henne
动画	Nate Kim