Zune - "Meltdown"

72andSunny

72andSunny Los Angeles, 美国

5492

品牌: Zune
国家: 美国

广告主: Microsoft

标题	Meltdown
广告公司	72andSunny
广告战役	Zune Arts - Zune
广告主	Microsoft
品牌	Zune
Posted	9月 2007
产品	Digital Media Player
行业领域	电视，高保真音响，视频播放器，个人音响及配件
剧情简介	Meltdown opens on a scorched desert landscape. Suddenly, an ice cream cone tumbles from the sky, much to the surprise of a famished cobra, which immediately goes to town on this rare delicacy. His happiness soon turns to disappointment however, when hes joined by another hungry snake. The two square off and hiss until they notice the rapidly melting cone. Letting their territorial instincts go by the wayside, the two gleefully indulge, lapping away until sharing causes their cobra hoods to sparkle magically. Before long, the two are rewarded for their good deeds with countless ice cream cones raining from the heavens.
结果	Zune Arts is an opportunity for artists to explore themes like sharing and friendship in new ways. Since the program kicked off in 2006, 72andSunny has been continually surprised at how far these themes have been pushedespecially tonally. Unexpected twists include Meltdown taking the traditionally G-rated subject of sharing, and giving it a menacing, intense vibe. Said Glenn Cole, Co-Founder/Creative Director, 72andSunny, As Zune Arts heads into its second year, the program will continue its mission of fostering collaborations between artists in all mediums. The more artists involved, the merrier. We want Zune Arts to remain an invitation and keep evolving and growing. The only way to do that is with a constant stream of new ideas, voices and connections.
媒体类别	Web Film
长度	90 seconds
市场	美国
更多信息	www.zune-arts.net
广告公司制片	Sam Baerwald
广告经理	Brad Bigelow
创意总监	Glenn Cole
广告经理	Jessica Lewis
文案	Jason Norcross
文案	Bryan Rowles
动画效果	Epoch Ink Animation
音乐公司	Goldfrapp