标题 | Mixed Meds - Instagram |
广告公司 | Clemenger BBDO |
广告战役 | Mixed Meds |
广告主 | New Zealand Transport Agency |
品牌 | NZTA |
首次发布日期 | 2022 / 3 |
行业领域 | 道路安全 |
剧情简介 | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
哲学 | On their feeds, people are led to the @MixedDriving cabinet on Instagram, where they can explore each mix in-depth, and unpack why they can cause harm while driving. |
问题 | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
媒体类别 | 社交媒体 |
长度 | |
制作公司 | Revolver |
导演 | Pete Baker |
Senior Business Manager | Emma Brown |
首席创意官 | Brigid Alkema |
Senior Art Director | Steve Hansen |
Senior Copywriter | JP Twaalfhoven |
Senior Creative | Frances Cooke |
Senior Creative | Alex Metson |
制片 | Mark Foster |
美术指导 | Nick Weir |
广告公司制片 | Christina Hazard |
Senior Producer | Carne Godfrey |
执行制片 | Pip Smart |
执行制片 | Jasmin Helliar |
Strategist | Andy Graham |
摄影指导 | Matt Henley |
后期制作 | The Glue Society Studios |
剪辑师 | Luke Crethar |
Casting | Kate McGill Casting |
摄影师 | Steve Boniface |
Retoucher | Becci Manson |
Managing Director | Michael Ritchie |
Executive Planning Director | Lisa Divett |
Colorist | Scott Stirling |
广告经理 | Lauren Cooke |
广告经理 | Nikki Gates |
广告经理 | Paul Graham |
广告经理 | Ryan Stevenson |
Head of Business Partnerships | Sally Hooper |
Business Team Head | Rachel Turner |
媒介公司 | OMD New Zealand |
Strategy Director | Jake Firman |
Account Director, Media | Mel Falconer |
Senior Account Manager, Media | Kirsten Chin |
Account Manager, Media | Charlotte Eastman |
Direction & Product Design | Pete Baker |
Concept | Andrea Davis |
模型制作 | Human Dynamo |
Music Composer & & Sound Design | Stefaan Van Leuven |
Sound Producer | Jonathan Mihaljevich |
Sound Design | Chris Ward |