| 标题 | Say it with M |
| 广告公司 | DDB COLOMBIA |
| 广告战役 | Say it with M |
| 广告主 | McDonald´s |
| 品牌 | McDonald´s |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 餐馆与快餐 |
| 广告口号 | Say it with M |
| 剧情简介 | Many brands use letters from the alphabet in their logo. But none had taken an alphabet from their logo. This is, Say it With an M. A complete alphabet created from just one letter: “M” the McDonald’s or Golden Arches. Each letter was created based on the brand’s original packaging, without modifying anything. An alphabetic and modular system with which we could build words that are a reflection of the daily moments experienced at McDonald’s. Words such as: Yummy, Brunch, Bday, Love, etc. This was a campaign inspired on the power a symbol recognized by the whole world. And thanks to it, pieces like outdoors and prints didn’t require a brand logo or copy in their design. This was a new way to communicate that all good moments are in Mcdonald’s. |
| 媒体类别 | Billboard |
| 市场 | 墨西哥, 阿根廷, 巴西 |
| Chief Creation Officer | John Raúl Forero |
| 创意总监 | Juan Luis Fernández |
| 创意总监 | Alejandro Cussó |
| President/CEO | Borja de la Plaza |
| VP Strategy Director | Jorge Becerra |
| 创意总监 | Juan Felipe Jaimes |
| Creative / Art Direction | David Católico |
| 创意总监 | Diana Poblador |
| Copywriter / Art Director | Diego Tamayo |
| Brand Management | Natalia Diaz |
| 创意总监 | Miguel VanBommel |
| VP Account Director | Adriana Taborda |
| Creative / Art Direction | Oscar Peña |
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- 广告公司:
- DDB COLOMBIA