| 标题 | Greatness Happens Here |
| 广告公司 | YES, WE'RE OPEN |
| 广告战役 | Greatness Happens Here |
| 广告主 | Hard Rock International |
| 品牌 | Hard Rock Café |
| 首次发布日期 | 2023 / 6 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | "Greatness Happens Here" is the latest campaign by Hard Rock Cafe to renew its partnership with Lionel Messi as their brand ambassador. In this extraordinary moment of his career, Messi steps into the vibrant role of chef at this renowned global restaurant, known for providing unforgettable brand experiences. Developed entirely by Yes, we're Open, this new campaign has the objective of strengthening the partnership between Hard Rock Cafe and the global football legend, Leo Messi. "Greatness Happens Here" builds upon the Live Greatness platform introduced by the brand in 2020 and will be launched in all Hard Rock Cafes worldwide and select hotels. The campaign will receive substantial marketing support, including mass media and social media coverage, as well as an innovative 360-degree web experience that adds an element of entertainment and fun. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 美国, 阿根廷 |
| 首席创意官 | Sebastián Marvin |
| 演员/名人 | Lionel Messi |
| 美术指导 | Barbie Marin |
| Managing Partner | Máximo Lorenzo |
| Managing Director | Millie Vergara |
| 广告公司制片 | Luis Cristóbal |
| 广告经理 | Elena Alvarez |
| 制作公司 | Smile |
| 导演 | Marco Grandia |
| 制作公司 | 24_7 |
| 执行制片 | Rafa Reboll |
| 音乐 | Smile |
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