| 标题 | Samsonite Vs Risky Business |
| 广告公司 | Saatchi & Saatchi Brussels |
| 广告战役 | Samsonite VERSUS The World |
| 广告主 | Samsonite Corp. |
| 品牌 | Samsonite |
| 首次发布日期 | 2014 / 8 |
| 产品 | Triforce |
| 行业领域 | 行李箱与旅行包 |
| 剧情简介 | At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security. |
| 哲学 | ‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”. |
| 媒体类别 | Web Film |
| 长度 | |
| 美术指导 | Arnold Hovaert |
| 文案 | Damien Veys |
| 创意总监 | Alexander Cha'ban |
| 客户总监 | Jonathan Moerkens |
| 制作公司 | Denzzo |
| 导演 | Lars Damoiseaux |
| 制片 | Jeroen Berx |
| 制片 | A A |