| 标题 | The Big C |
| 广告公司 | Technique |
| 广告战役 | The Big C |
| 广告主 | World Child Cancer |
| 品牌 | World Child Cancer |
| 首次发布日期 | 2016 / 3 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Let's Help Even the Odds |
| 哲学 | The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | 2AM |
| Sound Company | Grand Central Recording Studios |
| Post Production Company | Big Buoy |
| 美术指导 | Mick Brigdale |
| 文案 | Kevin Baldwin |
| 客户总监 | James Page |
| 导演 | Steve Cope |
| 执行制片 | Rikki Percival |
| 制片 | Kirsty Dye |
| 制片 | Alice Morris |
| 制作经理 | Gareth Crothers |
| 摄影指导 | Denis Crossan |
| 摄影指导 | Clive Norman |
| Sound Designer | Munzie Thind |
| Offline Editing Company | Stitch |
| Offline Editor | Phil Currie |
| Visual Effects Supervisor | Jim Allen |
| 后期制作 | Barney Wright |
| Grading | Mark Meadows |
| CGI | Smoke & Mirrors |