标题 | The Dilemma |
广告公司 | Publicis Italy |
广告战役 | The Dilemna |
广告主 | Heineken |
品牌 | Heineken |
首次发布日期 | 2016 / 3 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room. |
媒体类别 | Ambient |
长度 | |
执行创意总监 | Bruno Bertelli |
执行创意总监 | Cristiana Boccassini |
战略企划 | Bela Ziemann |
联合创意总监 | Aureliano Fontana |
联合创意总监 | Bruno Vohwinkel |
执行制片 | Silvia Cattaneo |
客户经理 | Lorenza Montorfano |
执行创意总监 | Marco Venturelli |
执行创意总监 | Luca Cinquepalmi |
联合创意总监 | Polina Zabrodskaya |
客户经理 | Giada Salerno |
战略企划 | James Moore |
客户经理 | Maria Elena Gaglianese |
美术指导 | Laura Aondio |
文案 | Francesca Vitello |