| 标题 | Pool |
| 标题 (原始语言) | Piscine |
| 广告公司 | CLM BBDO |
| 广告战役 | Luxury - Mars Petfood |
| 广告主 | Mars, Inc. |
| 品牌 | Frolic |
| 首次发布日期 | 2010 / 3 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 广告口号 | She's only with him for his biscuits |
| 剧情简介 | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| 哲学 | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| 问题 | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| 媒体类别 | 平面 |
| 执行创意总监 | Gilles Fichteberg |
| 执行创意总监 | Jean-Francois Sacco |
| 美术指导 | Lucie Valloton |
| 客户总监 | Delphine Carpier |
| 客户经理 | Julien Lemoine |
| 客户经理 | Judith Romero |
| 客户经理 | Thomas Laurent |
| 后期制作 | Clive Stewart |
| 后期制作 | Picto |
| 摄影师 | Clive Stewart |
| Art Buyer | Sylvie Etchemaité |
| Print Producer | Sylvie Etchemaité |
| 广告经理 | Maud Roussel |
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