| 标题 | Evil Twin |
| 广告公司 | Vitro |
| 广告战役 | My Running Partner - ASICS |
| 广告主 | ASICS Corporation |
| 品牌 | ASICS |
| Posted | 3月 2007 |
| 行业领域 | 运动鞋 |
| 广告口号 | sound mind, sound body. |
| 剧情简介 | In an effort to deepen its connection with runners, ASICS taps into the varying motivations behind what makes runners run by finding that often symbolic running partner and bringing it to life. My Running Partner headlines this print campaign, with different executions targeted towards different levels of runners. Along with bold, graphic headlines and a groundbreaking photography style, ASICS sets out to establish itself as a leading-edge running shoe brand, while understanding and inspiring runners better than any other athletic brand. This campaign can be described as an evolution of ASICS' recent brand messaging, Before ASICS was the brand that was behind you all the way, motivating runners of all levels. Now, ASICS wants to be that partner running along side you, throughout your run, and as a part of your life. The campaign also includes a new tagline. Sound mind, sound body represents the philosophy on which ASICS was founded more than 50 years ago, and stems from the meaning behind the ASICS acronym, Anima Sana In Corpore Sano, which translates to, A Sound Mind in a Sound Body. |
| 媒体类别 | 平面 |
| 市场 | Americas, 美国 |
| 文案 | Elliot Allen |
| 美术指导 | Barry Brothers |
| 摄影师 | George Fulton |
| Other | John Robertson |
| 创意总监 | KT Thayer |
| 创意总监 | John Vitro |