| 标题 | Sorry |
| 广告公司 | Tiempo BBDO |
| 广告战役 | Sorry |
| 广告主 | Greenpeace |
| 品牌 | Greenpeace |
| 首次发布日期 | 2007 / 2 |
| 产品 | Campaign agains whaling |
| 行业领域 | 环境与动物问题 |
| 广告口号 | Just saying sorry isn't enough |
| 剧情简介 | A man in front of the sea forces himself to articulate "whale sounds". The result is a dramatic cry to say sorry to whales. |
| 哲学 | By showing the dramatic images of a man trying to say sorry in "whale language", we wanted to state that “saying sorry is not enough”. The solution to end whaling is being active and supporting Greenpeace. |
| 问题 | This year, once more, the Japanese fleet set sail for the Southern Ocean Sanctuary with the aim to hunt 945 whales. One key arena in which the struggle against whaling will be won for good is the International Whaling Commission (IWC), where representatives from around the world meet annually to decide the fate of the whales. The meeting this year will take place in May, in Anchorage, Alaska. The whaling countries, led by Japan, want to end the moratorium on commercial whaling. If this happens, the fate of the whales will be sealed. |
| 结果 | The campaign has just started, but it has won a wide coverage in the Spanish news (the main character of the commercial is a well-known Spanish actor) helping to raise awareness of the importance of supporting the struggle against whaling. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 西班牙 |
| 执行创意总监 | FERRAN BLANCH |
| 客户主管 | HELENA CLEMENT |
| 导演 | REBECA DIAZ |
| 制作公司制片 | Nacho Garcia |
| 演员/名人 | OSCAR JAENARA |
| 美术指导 | FELIX MARIMÓN |
| 广告经理 | HUGO MARTIN |
| 文案 | CAROLINA MAS-BAGÁ |
| Other | Siscu Molina |
| 广告公司制片 | ANNA MORELL |