Fabio Brigido
Creative Director at MullenLowe Brasil
São Paulo, 巴西
标题Beach
广告公司
广告战役 In Other Words - Nova Schin
广告主 Grupo Schincariol
品牌 Nova Schin
Posted2月 2007
行业领域 啤酒,苹果酒
广告口号 In Other Words: Beer!
哲学 We are reinforcing this perception, showing that Nova Schin is - more than just a golden liquid - synonymous of fun. The top-view ads were a nice different way to illustrate those fun moments, inviting the magazine reader to spend some time navigating through the visuals.
问题 The campaign strategy has its focus on the fact that beer, in Brazil, is one of the greatest icons for celebration. The overall perception of the Brazilian consumer is that Nova Schin is a friendly, sympathetic and cool brand.
媒体类别 杂志
市场 巴西
Illustrator
美术指导
摄影师
创意总监
文案
创意总监
Illustrator

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