标题 | Beach |
广告公司 | Famiglia |
广告战役 | In Other Words - Nova Schin |
广告主 | Grupo Schincariol |
品牌 | Nova Schin |
Posted | 2月 2007 |
行业领域 | 啤酒,苹果酒 |
广告口号 | In Other Words: Beer! |
哲学 | We are reinforcing this perception, showing that Nova Schin is - more than just a golden liquid - synonymous of fun. The top-view ads were a nice different way to illustrate those fun moments, inviting the magazine reader to spend some time navigating through the visuals. |
问题 | The campaign strategy has its focus on the fact that beer, in Brazil, is one of the greatest icons for celebration. The overall perception of the Brazilian consumer is that Nova Schin is a friendly, sympathetic and cool brand. |
媒体类别 | 杂志 |
市场 | 巴西 |
Illustrator | Jõao Bola |
美术指导 | Fabio Brigido |
摄影师 | Lucio Cunha |
创意总监 | Átila Francucci |
文案 | Samir Mesquita |
创意总监 | Fernando Nobre |
Illustrator | Darcy Vieira |