| 标题 | Arrows |
| 广告公司 | Y&R London |
| 广告战役 | Land Rover - Fleet |
| 广告主 | Jaguar Land Rover |
| 品牌 | Land Rover |
| 首次发布日期 | 2011 / 4 |
| 行业领域 | 汽车 |
| 广告口号 | The adventurous businessman is back |
| 剧情简介 | Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers. |
| 问题 | RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment. |
| 媒体类别 | 平面 |
| 执行创意总监 | Mark Roalfe |
| 文案 | Phil Forster |
| 美术指导 | Tim Brookes |
| 摄影师 | Andy Green |
| Typographer | Lee Aldridge |
| 客户总监 | Glynn Euston |
| 客户经理 | Simone Raspagni |
| 制片 | Ali Power |
More Work
SEE ALLHibernot
- 品牌:
- Land Rover
- 广告公司:
- Y&R London
The Lions Have Been Fed
- 品牌:
- Land Rover
- 广告公司:
- Y&R London
Passport
- 品牌:
- Land Rover
- 广告公司:
- Y&R London
Fish
- 品牌:
- Land Rover
- 广告公司:
- Y&R London
Wall
- 品牌:
- Land Rover
- 广告公司:
- Y&R London
CSR Company of the Year
- 品牌:
- M&S
- 广告公司:
- Y&R London