| 标题 | Loewe 3D |
| 广告公司 | Scholz & Friends Berlin GmbH |
| 广告战役 | Loewe 3D |
| 广告主 | Loewe Opta |
| 品牌 | Loewe Opta |
| Posted | 7月 2011 |
| 行业领域 | 电视，高保真音响，视频播放器，个人音响及配件 |
| 哲学 | Three-dimensional TVs represent a trend with huge potential in the home entertainment industry. 3D blockbusters are extremely popular at box offices, and TV channels are increasingly broadcast with 3D content. Loewe aims to accommodate this development with its own premium concept. Thanks to 3D technology, viewers will even be able to experience older movies in a whole new way. A teaser campaign is intended to attract attention to the planned market launch of the latest generation of 3D TVs with full HD LCD technology and LED backlighting in the first quarter of 2011. |
| 结果 | Loewe turns an ordinary 2D movie into an unparalleled 3D movie experience. Unforgettable movie quotes from international blockbusters such as James Bond (“Shaken, not stirred.”), Star Wars (“May the Force be with you.”), Forrest Gump (“Run, Forrest! Run!”), Apollo 13 (“Houston, we have a problem.”) and Terminator 2 (“Hasta la vista, baby.”) will be conveyed in a whole new dimension – “a new reality”. |
| 媒体类别 | Packaging, Branding & Design |
| 首席创意官 | Martin Pross |
| 执行创意总监 | Matthias Spaetgens |
| 执行创意总监 | Wolfgang Schneider |
| 美术指导 | Gito Lima |
| 文案 | Gito Lima |
| 插图画家 | Gito Lima |
| 设计师 | Gito Lima |
| Typography | Gito Lima |
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