| 标题 | Leaves Traces Behind |
| 广告公司 | Atletico International |
| 广告战役 | The New SEAT Leon / Leaves Traces Behind |
| 广告主 | SEAT S.A. |
| 品牌 | SEAT |
| Posted | 7月 2006 |
| 产品 | Leon |
| 行业领域 | 轿车 |
| 广告口号 | For those who believe in driving |
| 剧情简介 | SUMMARY The Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT the launch of the new Leon was extremely important. Reflecting the cars importance for the car enthusiast public, the launch was accompanied by a TVC that referred to the almost supernatural forces of the new Leon, leaving everybody who has seen the car wondering about its true nature. Within months, striking TVC that led to high awareness, a powerful image and outstanding sales figures. It became obvious that the new Leon will not only replace its predecessor, but has already turned into a brand pillar that will truly leave traces behind! |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 西班牙 |
| 创意总监 | Arndt Dallmann |
| 创意总监 | Roland Vanoni |
| 客户经理 | Nathalia Sagales |
| 导演 | Jan Wentz |
| 客户主任 | Anabel Leirman |
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