| 标题 | Gosling Re-start |
| 广告公司 | BBC Creative Services |
| 广告战役 | Like Nowhere Else |
| 广告主 | BBC |
| 品牌 | BBC iPlayer |
| 首次发布日期 | 2020 / 11 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 剧情简介 | The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag. The work positions the service as a streaming destination ‘Like Nowhere Else’. |
| 哲学 | The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag. The work positions the service as a streaming destination ‘Like Nowhere Else’. As streaming habits change, BBC iPlayer is becoming the online gateway to all BBC programmes. It brings audiences a 'Total TV' experience with everything viewers want from BBC television in one place. The ‘Like Nowhere Else’ campaign celebrates a host of iconic live events and legendary BBC shows; paying homage to the grand slams, headliners, characters and catchphrases that have become part of our collective consciousness. It remixes these moments in original, irreverent ways, to create something truly unique. Aimed at new audiences that are tuned into popular culture, the campaign emphasises the BBC’s role in creating iconic cultural moments that transcend its channels and services. The work launches with 11 anarchic social films, from director, Yousef. They feature an all-star BBC cast and an army of collaborators and craft techniques - from 3D animation to live action, archive footage, stop motion and illustration. Collaborators include Smearballs, Dom Spall, Darri, Felix Von Liska and Dave Packer. One film shows the infamous Ian Beale, suspended in the sky, raining tears down on Wimbledon, whilst another shows a miniature gymnast swinging from RuPaul’s glammed-up earrings. The films are supported by a new brand identity, spanning OOH and social, designed by Mirjami Qin and illustrated by Tim McDonagh, Jim Stoten and Benson Chin. A national OOH campaign launched to coincide with the release of the films across social media at the beginning of November. During November this messaging will be supplemented with a content-led layer of work across all channels supporting the vast array of comedy, drama and documentary box sets available on BBC iPlayer. The TV advertisement will follow at Christmas. |
| 媒体类别 | 电视 |
| 长度 | |
| 音效制作 | Factory Studios |
| 后期制作 | Glassworks |
| 执行创意总监 | Helen Rhodes |
| Head Of Planning | Mike Lean |
| Head of Production | James Wood |
| 创意总监 | Becca Pottinger |
| 创意团队 | Fred Rodwell |
| Senior Producer | Rachel Roberts |
| 项目经理 | John Trevor |
| Senior Planner | Rosanagh Ker |
| 制作经理 | Polly Georgieva |
| 制作经理 | Dan Robinson |
| Production Coordinator | Sam Dobbyn |
| Production Coordinator | Beth Morsen |
| Researcher | Anneka Harry |
| Researcher | Farad Painchun |
| Researcher | Ed Hobson |
| Head of Pictures | Jane Record |
| Design Lead | Mirjami Qin |
| Senior Designer | Johnny Ace |
| Static Designer | Gavin Andrews |
| Motion Designer | Rich Sutton |
| Social Designer | Jack Freeman |
| Head of Marketing | Kerry Moss |
| Marketing Manager | Nick Gilmer |
| Marketing Executive | Lucy Hodson |
| Marketing Executive | Elysia Mountain |
| Media Portfolio Lead | Tony Dalton |
| Campaign Planner | Gemma Threlfall |
| 客户经理 | Harry Alty |
| 制作公司 | Prettybird |
| 导演 | Yousef |
| 摄影指导 | Ian Murray |
| Still photographer | Joseph McDonald |
| 执行制片 | Juliette Larthe |
| 执行制片 | Ted Thornton |
| Head of Business Affairs | Mia Powell |
| 制片 | Paulette Caletti |
| Line Producer | Jake Parker |
| 制作经理 | Freddie Wright |
| Assistant Director | Sam Roffey |
| Gaffer | Josh Maclaren |
| Sound Recordist | Edwin Weiss |
| 布景设计师 | Anna Williams |
| 模型制作 | Emma Jeans |
| 制作设计师 | Katie South |
| Costume | Melanie Nute |
| Hair | Chloe Rose |
| Hair | Tash Livesey |
| Sound Design and Mix | Mark Hills |
| Sound Producer | Beth Massey |
| 剪辑师 | Pete Fullarton |
| Online Artist | Duncan Malcolm |
| Colorist | Jonny Thorpe |
| Post-production Producer | Abi Klimaszewska |
| Post-production Producer | Roman Lukyanov |
| VFX Company | WE ARE COVERT |
| VFX Artist | Ryan Game |
| VFX Producer | Simon Russell |
| VFX Producer | Max Murphy |
| Co-Founder | Toby Wheeler |
| Credits | Smearballs |
| Credits | Dominic Spall |
| Credits | Felix von Liska |
| Credits | Dave Packer |
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