| 标题 | Richter |
| 广告公司 | McKinney |
| 广告战役 | Audi Racing |
| 广告主 | Audi |
| 品牌 | Audi |
| 首次发布日期 | 2001 / 3 |
| 产品 | Audi Racing |
| 行业领域 | 轿车 |
| 广告口号 | 202 m.p.h. (7.6 Richter) |
| 哲学 | Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive". |
| 问题 | Boost Audi's performance image. |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 执行创意总监 | David Baldwin |
| 客户主管 | Rod Brown |
| 广告公司制片 | April Minton |
| 美术指导 | Gerardo Blumenkrantz |
| 文案 | Jon Wagner |
| 广告经理 | Mary Ann Wilson |