Dodge - "Born Dodge Desktop 5"

Publicis Sapient

Publicis Sapient Boston, 美国

6335

品牌: Dodge
国家: 美国

广告主: Fiat Chrysler Automobiles

标题	Born Dodge Desktop 5
广告公司	Publicis Sapient
广告战役	Born Dodge Redesign
广告主	Fiat Chrysler Automobiles
品牌	Dodge
首次发布日期	2015 / 3
哲学	(Audience) The Dodge community is a large and diverse one. From old-school gear heads to 30-year-old soccer moms, our audience is comprised of the full spectrum of drivers. However, they all share one common thread – Dodge drivers see themselves as rebels with a cause who go against the grain (Strategy Behind the Work) Dodge drivers are loyal to the brand. As such, they want to be in the know about the latest happenings. To take advantage of this existing group, we created an interactive experience where these individuals can feel like they are being rewarded for their loyalty.
问题	(Marketing Challenge & Objectives) Dodge has a fierce and loyal community of drivers. From auto shows to drag strips, you can find these individuals immersed in the Dodge lifestyle. But how do we keep this same level of enthusiasm alive online? Simple - by creating an interactive online space that will keep them coming back to learn about all the latest events, news and stories related to Dodge.
结果	(Creative Solutions) We redesigned and reconfigured the Born Dodge experience that houses all of the latest Dodge info. Now, Dodge enthusiasts can immerse themselves in social media postings, press releases, new marketing campaigns, image galleries and more – all in one place. Born Dodge is easy to navigate and makes it easy for users to find exactly what they’re looking for. It’s the ideal online playground for drivers who love the Dodge lifestyle. (Execution) Born Dodge is the first fully responsive site created by Dodge. This means users can access the site from any device and Born Dodge will automatically adjust its layout to meet the screen’s dimensions. Born Dodge also offers a dynamic user experience – it is always changing and being updated to keep up with the interests of drivers. Additionally, Born Dodge automatically pulls in new content from sites like Facebook and Twitter so that users can have access to the latest info. (Results) Dodge fans are digging the site. Site visits are up 110% compared to the same time last year.
媒体类别	网站
技术总监	David Oh
设计师	Daniel Fernández
项目经理	Juan Serrano
首席创意官	Gaston Legorburu
联合创意总监	Alejandro Mendoza
Studio Director	Boris Stojanovic
联合创意总监	Paul Amelchenko
	Michael Valeron
项目经理	Laura Zubillaga
项目经理	Giancarla Caprirolo
美术指导	Mario Gomez
Quality Assurance Engineer	Yatish Upadhyaya
文案	Ari Bazinsky
设计师	Alex Wexler
客户总监	Mickey Wilson
客户总监	Kristen Andrzejewski
项目经理	Ram Mohan Muthusamy
UX Designer	Michelle Shahar
	Charlton Ochoa
Quality Assurance Engineer	Kushi Gupta