| 标题 | Heist |
| 广告公司 | BBDO New York |
| 广告战役 | Heist |
| 广告主 | Mars, Inc. |
| 品牌 | Snickers |
| 首次发布日期 | 2019 |
| 行业领域 | 糖果棒 |
| 哲学 | “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done. The spot ran across network and cable TV, as well as online. “Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Anonymous Content |
| VFX Company | MPC NY |
| 剪辑公司 | MacKenzie Cutler |
| 客户主管 | Kirsten Flanik |
| 客户主管 | Susannah Keller |
| 客户主管 | Lisa Piliguian |
| 客户主管 | Carrie White |
| 客户主管 | Blake Maraoui |
| 客户主管 | Danee Fields |
| Planning Director | Christina Stoddard |
| 战略企划 | Michael Schonfeld |
| Worldwide Chief Creative Officer | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Gianfranco Arena |
| 执行创意总监 | Peter Kain |
| 创意总监 | Scott Mahoney |
| 创意总监 | Dan Oliva |
| 联合创意总监 | Austin Mankey |
| 联合创意总监 | Mike Motch |
| 美术指导 | Tanner Thompson |
| Director of Integrated Production | David Rolfe |
| Group Director Behavioral Planning | Annemarie Norris |
| Group Agency Executive Producer | Amy Wertheimer |
| 广告公司制片 | Samantha Addy |
| 音乐制作人 | Melissa Chester |
| Senior Project Manager | Amy Orgel |
| 导演 | Tim Godsall |
| 执行制片 | SueEllen Clair |
| 执行制片 | Carl Sturges |
| Line Producer | Brady Vant Hull |
| 摄影指导 | Darko Suvak |
| Table Top Production Company | Michael Schrom & Co. |
| Tabletop Director | Michael Schrom |
| VFX Creative Director | Tim Crean |
| VFX Executive Producer | Camila DiBiaggi |
| Editorial Executive Producer | Gina Pagano |
| 剪辑师 | Ian Mackenzie |
| Assistant Editor | Cooper MacLane |
| Online Editor | Jimmy Hayhow |
| 着色 | Company 3 |
| Colorist | Tim Masick |
| Mix Company | Heard City |
| Mixer | Keith Reynaud |
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