Russell Ramsey
Executive Creative Director at J. Walter Thompson London
London, 英国
标题Euro 2020: England V Denmark
广告公司
广告战役 Euro 2020
广告主 News Corp UK
品牌 The Sun
首次发布日期 2021 / 7
行业领域 报纸、杂志、书籍
剧情简介 THE sneaky Danes tried to catch out The Sun with a surprise raid but unlike old English King Ethelred The Unready we were, um, ready. Danish red-top B.T. took out an advert in this newspaper which shows a horde of angry-looking Vikings in front of their white on red flag with the caption: “We’re coming home.” But their stunt spectacularly backfired as we launched a swift counter-strike and placed a full page advertisement in their paper. Our advert — using Danish bacon shaped as an England flag — says: “We’re having you for breakfast.” B.T. was glorifying the Viking raids which started in the late 8th Century and terrorised England for 300 years. Many English kings — including the hapless Ethelred who ruled from 978 to 1013 — were chastised for being unable to put a defence up against them. Meanwhile, The Sun’s soothsaying wonder pooch yesterday backed England to bring home the bacon. Cockapoo Willow has correctly predicted all but one of England’s matches. She munched on Bratwurst ahead of the 2-0 win over Germany and snacked on a chicken Kiev as we thumped Ukraine 4-0. And she’s been homing in on a rasher or two in Baildon, West Yorks, before tonight’s clash.
媒体类别 报纸
Marketing Director The Sun
创意团队
创意团队
创意团队
设计师
Artworking
General Manager
Managing Director
Senior Account Director
Media Lead
媒介企划
媒介企划

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