| 标题 | One Night Stand |
| 广告公司 | DDB San Francisco |
| 广告战役 | One Night Stand |
| 广告主 | IFP/West |
| 品牌 | Los Angeles Film Festival |
| Posted | 3月 2004 |
| 行业领域 | 商贸展会、活动及节日 |
| 广告口号 | Everyone Likes to Watch |
| 哲学 | DDB los Angeles wanted to be sure that "normal" people knew that while this was a independent film festival, the movies would be entertaining and not just two guys talking about soup in subtitles. To build on the success of the previous campaign "See a movie instead" (an Effie Winner), DDB created a commercial which made everyone feel welcome while hinting at the sexy, edgy, fun movies that would be shown. |
| 问题 | How do you broaden the appeal of the LA Fim Festival beyond a few unshaven existentialists in berets smoking French cigarettes? |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 美国 |
| 执行创意总监 | Mark Monteiro |
| 创意总监 | Kevin McCarthy |
| 创意总监 | Ed Cole |
| 美术指导 | Feh Tarty |
| 文案 | Danielle Vieth |
| 文案 | Steve Peckingham |
| 导演 | Don Rase |
| 制作公司制片 | Sharon Groh |
| 广告公司制片 | Connie Myck |
| 音乐作曲家 | Andrew Gross |
| 剪辑师 | Michael Bartoli |
| 后期制作 | Michael Bartoli |
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