标题 | Senta que aqui tem história |
广告公司 | DPZ&T |
广告战役 | Senta que aqui tem história |
广告主 | Tok Stok Pacaembu |
品牌 | Tok&Stok |
首次发布日期 | 2022 / 8 |
行业领域 | 室内家具 |
哲学 | The visual arts producer Black Madre signs the film of the campaign created by the DPZ agency that presents the auction of Original Pacaembu Chairs for Tok&Stok signed by nine Brazilian football stars. The event takes place on August 31, at 5:30 pm, via www.rmgouvealeiloes.com.br/catalogo.asp?Num=29580. Stage for millions of unforgettable plays, there is no shortage of remarkable stories of idols who were able to perform at the famous stadium in São Paulo. The animation - with audio and soundtrack by Vox Haus -, summarizes in one minute, the script of an imaginary match, which brings a sequence of exciting moves carried out by the team of players participating in the action. With 100% of the profit reverted to the benefit of the NGO Gol de Letra, the project to resignify the numbered chairs of Pacaembu is a partnership between Tok&Stok and the DPZ agency, which developed the advertising action “Sit here, you have history” for the campaign of retail network. Due to the works on the stadium, which was now managed by the private sector, the chairs would be discarded. The film project started from the aesthetics of tickets and posters created by Black Madre for the entire printed part of the campaign. Thanks to the animation resources, in the game created by the producer, the athletes come to life and it is possible to interact with the plays between athletes that marked the history of Pacaembu. Former São Paulo player, Caio Ribeiro, opens the animation, followed by stars Rivellino, Casagrande and Zetti. Elano arrives and rolls the ball to Pepe, who kicks it to goalkeeper Marcos, who defends it. Following the teaser, it's Raí's turn to kill in the chest and make a perfect pass to Emerson Sheik. At this moment, the player Formiga appears to head the ball and send it straight to the goal. The film ends with the classic racing scene of King Pele, who throws his iconic punch in the air, with all the players going to meet him. |
媒体类别 | 互动 |
长度 | |
制片 | Black Madre |
制作公司 | Black Madre Atelier |
创意总监 | André Maciel |
Executive Director | Tina Castro |
Planning Team | Leticia Alves |
Planning Team | Beatriz Perrote |
Attendance | Fernanda Lemos |
制作 | Laryssa Andrade |
Illustration Coordinator | Icaro Yuji |
插图画家 | Leo Soares |
插图画家 | Victor Goularte |
插图画家 | Diego Abreu |
插图画家 | Pedro Gabriel |
插图画家 | Igor Ras |
插图画家 | Leandro Dexter |
插图画家 | Bruno Ferrante |
插图画家 | Bob Souzza |
Animation Coordinator | Cesar Maciel |
2D Animation | Caique Carvalho Soares |
2D Animation | Cesar Maciel |
2D Animation | Deley |
2D Animation | Felipe Soares |
2D Animation | Julia Sartori |
2D Animation | Louise Bonne |
2D Animation | Tiago Cordeiro |
Clean up | Caique Carvalho Soares |
Clean up | Cesar Maciel |
Clean up | Leandro Dexter |
Clean up | Felipe Soares |
Clean up | Juli Sartori |
Clean up | Louise Bonne |
Clean up | Pamela Tanasovichi |
Clean up | Tiago Cordeiro |
Compositor | Julia Hermini |
Compositor | Ramona Krüger |
Locution and Soundtrack | Vox Haus Produtora |
Chief Executive Officer (CEO) | Fernando Diniz |
Chief Executive Officer (CEO) | Benjamin Yung Jr |
首席创意官 | Benjamin Yung Jr |
执行创意总监 | Fábio Mozeli |
创意总监 | Rodrigo Vezzá |
创意总监 | Pedro Reis |
创意团队 | Samoel Junqueira |
创意团队 | João Palma |
创意团队 | Fred Sekkel |
Business Team | Fabio Losso |
Business Team | Eduardo Brunoro |
Business Team | Gabriela Ferreira |
Business Team | Daniela Maldonado |
Project Management | Marcos Yamamura |
Project Management | Evelyn Palhares |
Approval Client | Adriana Brito |
Approval Client | Renata Saad |
Approval Client | Andrea Pupo |
Approval Client | Fernanda Correa |
Approval Client | Maria Barreira |
Media Team | Jessica Lambauer |
Media Team | Giuliana Pacerini |
Strategy Team | Fernanda Miné |
Strategy Team | Bruno Campanelli |
Strategy Team | Thalita Vitali |
Influence, PR & Social | Rejane Romano |
Influence, PR & Social | Mariana Belley |
Influence, PR & Social | Mayara Marley |
Influence, PR & Social | Fernanda Gil |
Influence, PR & Social | Rafael Lima |
Influence, PR & Social | Camila Oliveira |
Integrated Production | Paula Alimonda |
Integrated Production | Rafael Motta |
Integrated Production | Felipe Moro |
Integrated Production | Natasha Fogasca |
Integrated Production | Matheus Gomes |
Digital Production | Bruno Chaves |
Production | Arové Produções |
导演 | Bruno Cals |
摄影指导 | Lucas Guido |
执行制片 | Mariah Bayeux |
Production Coordinator | Laila Valois |
Cast Production | Laila Valois |
Attendance | Bruna Gonçales |
1st AC | Lucas Guido |
2nd AC | Vinícius Oliveira |
AC | Yuri Camargo |
Logger | Ali Barbosa |
Electrician | Didi |
Direct Sound | Claudinho Bueno |
剪辑师 | Roger Pereira |
音效制作 | LOUD+ |
Music Director | Gustavo Garbato |
制作 | Felipe Kim |
制作 | Fabio Smeili |
制作 | Yuri Chix |
制作 | Bernardo Massot |
制作 | Henrique Guimarães |
制作 | Hugo Mariutti |
制作 | Rafael Kabelo |
制作 | Rodrigo Scarcello |
制作 | Helton Oliveira |
Finishing | Pedro Cortez |
Finishing | Ricardo Bertran |
Finishing | Luca Fasano |
Finishing | Eduardo Barbosa |
Finishing | André Gianini |
Finishing | Pedro Montessanti |
Finishing | Mauricio Canezin |
Attendance | Priscila Miranda |
Attendance | Karina Amabile |
Attendance | Hingrit Nitsche |
Executive Production | Maia Feres |
Coordination | Ingrid Mabelle |
Coordination | Lara Fratucelli |
Coordination | Rafael Silvestrini |
Coordination | Leticia Nunes |
Coordination | Izabel Sanches |