Merrydown - "Jeff Fisher Purple"

Shop

Shop London, 英国

11441

标题	Jeff Fisher Purple
广告公司	Shop
广告战役	Merrydown Cider - DO NOT DELETE
广告主	Merrydown
品牌	Merrydown
Posted	4月 2003
产品	Cider
行业领域	啤酒，苹果酒
剧情简介	We commissioned some of the best artists and graphic designers in the world to design 2 images in one the merry and the down in the brand name.
哲学	Merry and Down show the true sides of the drinking experience.
问题	This activity was designed to reinvigorate the Merrydown Cider brand amongst the trade and to regenerate Merrydown Vintage Cider to become the leading Premium Cider in the UK.
结果	The campaign has generated real excitement amongst buyers and has extended listings in both pubs and supermarkets, resulting in a 24% uplift year on year. It has received numerous design and art direction awards, both in the UK and US. Ltd edition 33cl bottle introduced. Cut need for promotions. Increased listings with expected revenue of an additional £500k. Generated over £150k of PR.
媒体类别	平面
市场	英国
美术指导	Dave Dye
文案	Sean Doyle
摄影师	Giles Revell
插图画家	Olaf Hajek
插图画家	Jeff Fisher
插图画家	Andrew Kulman
插图画家	Mick Marston
插图画家	Martin Haake
插图画家	Gary Baseman
Typographer	David Wakefield
创意总监	Dave Dye
创意总监	Sean Doyle
Account Handler	Caspar Thykier
Marketing Manager	Chris Carr
插图画家	Michael Johnson
插图画家	Kristian Clayton
插图画家	Rob Clayton
插图画家	Brian Cronin
插图画家	Sara Fanelli
客户经理	Caspar Thykier