| 标题 | Sandcastle |
| 广告公司 | PMG |
| 广告战役 | Life's a Trip |
| 广告主 | Best Western |
| 品牌 | Best Western |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 酒店、住宿 |
| 剧情简介 | Best Western's new brand campaign, “Life’s a Trip,” puts the focus on the travel experience in all its unbridled glory. Brought to life by PMG, it marks the debut of the agency’s first integrated campaign for the hospitality leader that puts a fresh spin on the classic brand that appeals to leisure and business travelers alike. The campaign hinges on the insight that life and travel are not always easy. Both can be simultaneously vibrant, messy, draining and beautiful, and full of imperfections. And yet, often somehow perfect. Shot in LA by director Lloyd Lee Choi and set to a re-recording of the 1968 classic ‘The Weight’ by The Band, ‘Life’s a Trip’ features real people in real life scenarios – all captured through three emotionally-driven stories that align with data-informed, strategic brand personas, including a family, a retired couple and an adventurous duo. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 更多信息 | www.bestwestern.com |
| President | Jon Dupuis |
| 执行创意总监 | Jon Dupuis |
| 执行创意总监 | Kyle Kelley |
| 执行创意总监 | Andrew Harper |
| 创意总监 | Justin Prichard |
| 文案 | Justin Prichard |
| 创意总监 | Lori Wittig |
| 美术指导 | Lori Wittig |
| 制作公司 | Division7 |
| 导演 | LLOYD LEE CHOI |
| Managing Director | Kamila Prokop |
| Executive Music Producer | Alfonso Emilio Vélez |
| 音效 | Orbital Music |
| Lead Editor | Elena DePalma |
| 剪辑公司 | Cutters LA |