| 标题 | Flair Balance |
| 广告公司 | 21GRAMS |
| 广告战役 | Flair Balance |
| 广告主 | Genentech, Inc. |
| 品牌 | Hemlibra |
| Posted | 10月 2022 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | Hemlibra, a treatment for hemophilia A, needed to reach young men — an audience famous for tuning ads out. Itdecided to launch via the first ever pharma-branded live Twitch event. That meant it needed to find a way to incorporate a full read of lengthy safety information without losing its gamer audience. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Sound / Music | Sound Lounge |
| 制作公司 | PICROW |
| 后期制作 | PS260 |
| Chief Creative Officer/Co-Founder | Frank Mazzola |
| 首席创意官 | Tom Richards |
| 执行创意总监 | Lauren Pollina |
| 创意总监 | Patty Huang |
| 创意总监 | Ashley Holbrook |
| Group Copy Supervisor | Evan T. Atherton |
| 美术总监 | Hannah Sicherman |
| Senior Copywriter | Nicholas DeRosa |
| Head of Production | Jill Landaker-Grunes |
| 执行制片 | Vera Everson |
| 制片 | Guy Helson |
| Group President/Founder | Robert Blink |
| President/Co-Founder | Wendy Levine |
| Group Managing Director | John Clarkson |
| Group Account Director | Mandy Rexroat |
| 客户总监 | Kristi Tezha |
| 项目经理 | Christopher O'Brien |
| 项目经理 | Daniela Nota |
| Strategy Director | Seema Keswani |
| Community Engagement | Melanie Shapiro |
| Medical Strategy | Abby Masiuk |
| Business Affairs | Steve Riano |
| 摄影指导 | Tom Banks |
| 导演 | Sergio Cilli |
| 执行制片 | Anthony Ficalora |
| Line Producer | Alex Agular |
| 剪辑师 | JJ Lask |
| 剪辑师 | Tyler Hurst |
| Assistant Editor | Laura Murphy |
| Executive Post Producer | Megan Dahlman |
| Colorist | Adolfo Martinelli |
| Sound Designer | Tom Jucarone |
| Executive Sound Producer | Camilay Dayson Aravena |
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