| 标题 | Playground |
| 标题 (原始语言) | Terrain de jeu |
| 广告公司 | Publicis Conseil |
| 广告战役 | Fathers & Sons - Wonderbra |
| 广告主 | Hanesbrands Inc. |
| 品牌 | Wonderbra |
| Posted | 2月 2008 |
| 行业领域 | 内衣，睡衣 |
| 哲学 | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
| 问题 | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
| 媒体类别 | 平面 |
| 执行创意总监 | Olivier Altmann |
| 美术指导 | Damien Bellon |
| 文案 | Thierry Albert |
| 客户主管 | Ingrid Kuhn |
| 客户主管 | Gaëlle Morvan |
| 客户主管 | Patricia Denis du Péage |
| 摄影师 | David Harriman |
| 后期制作 | Loupe |
| 广告经理 | Carlo Paolucci |
| 广告经理 | Dominique Laroche |
| 广告经理 | Vanessa Masliah |
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