标题 | Jet |
广告公司 | Y&R London |
广告战役 | Idle Thumbs - Virgin Mobile |
广告主 | Virgin Mobile |
品牌 | Virgin Mobile |
首次发布日期 | 2003 / 11 |
行业领域 | 个人无线通讯 |
广告口号 | The Devil Makes Work For Idle Thumbs |
结果 | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
美术指导 | Richard Denney |
文案 | David Henderson |
导演 | Paul Hunter |
客户总监 | Georgina Wood |
广告经理 | James Kydd |
演员/名人 | Busta Rhymes |
客户企划 | Tom Morton |
客户企划 | Sherree Halliwell |
Deputy Planning Director | Tom Morton |