标题 | Cardboard Box |
广告公司 | DDB Canada |
广告战役 | Shoes That Move You |
广告主 | Nordstrom |
品牌 | Nordstrom Shoes |
首次发布日期 | 2014 / 9 |
行业领域 | 服装、时装和鞋类 |
广告口号 | Shoes That Move You |
剧情简介 | The "Shoes That Move You" campaign is built from the insight that people aren’t just buying shoes, they are buying the feeling that those shoes give them. The campaign is rooted in the notion that Nordstrom has just the feeling you are looking for. Storytelling through video draws a parallel between the vivid emotions experienced in childhood, a time when simple events possessed an almost magical quality, and the same joy and wonder that comes back to us when we find the perfect pair of shoes |
媒体类别 | Web Film |
长度 | |
音频后期制作 | Vapor Music Group |
执行创意总监 | Cosmo Campbell |
执行创意总监 | Dean Lee |
文案 | Jon Mandell |
美术指导 | Brandon Thomas |
广告公司制片 | Karen Brown |
Business Director | Michelle Kitchen |
客户总监 | Amanda Waye |
项目经理 | Kimberly Billan |
战略企划 | Rob Newell |
Social Media Strategist | Derek Lau |
制作公司 | Soft Citizen |
导演 | Yael Staav |
摄影指导 | Chris Mably |
Line Producer | Merrie Wasson |
后期制作 | Cycle Media |
剪辑师 | Matthew Griffiths |
剪辑师 | Rob Doucet |
Colorist | Claudio Sepulveda |
音频工程师 | Andrew Harris |
Audio House Producer | Natalie Schnurr |