| 标题 | Baby Blocker |
| Brief | It's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy. |
| 广告公司 | McCann Manchester |
| 广告战役 | Baby Blocker |
| 广告主 | Skyn Condoms |
| 品牌 | Skyn Condoms |
| Posted | 11月 2019 |
| 行业领域 | 避孕与怀孕测试 |
| 剧情简介 | Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in. |
| 媒体类别 | 互动 |
| 执行创意总监 | Dave Price |
| 创意总监 | Neil Lancaster |
| 文案 | Rob Gorton |
| 美术指导 | Brendan Shryane |
| 技术总监 | Adam Prendergast |
| Interactive Developer | Jo Portus |
| 客户总监 | Rebecca Ziantoni |
| Business Development | Theo Bassey |
| 设计师 | Abbie Franks |
| 数字设计 | Liam Roughley |
| Senior Producer | Kal Tank |
| 剪辑师 | Matt McHugh |
| 剪辑师 | Camille Gabayet |
| Digital Content | Kevin Burrows |
| Frontend Developer | Jonathan Baines |
| Head of Post Production | Rob Brown |
| Director of PR & Social | Robin Wilson |
| Group PR Account Director | Tom Cummings |
| Senior PR Account Manager | Harriet Williams |
| Senior Social & Content AD | Luke Taylor |
| Social Media Manager | Sebastian Tully-Middleton |
| Senior Planner | Luke Kelly |
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