| 标题 | Generics (Eggs) |
| 广告公司 | masius I Publicis Consultants |
| 广告战役 | Power To Your Thinking - London Stock Exchange |
| 广告主 | London Stock Exchange |
| 品牌 | AIM |
| Posted | 7月 2001 |
| 产品 | Techmark |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Using real-life examples of visionary thinking enabled by the Exchanges capital (such as cures for cancer, new technology and radical ways of working), the campaign seeks to establish firm credentials for the core claim. By extension, the strapline invites the reader to become part of it - to power their own thinking. It is simultaneously promise and challenge. Strong, simple imagery and thought-provoking, agenda-setting headlines encapsulate each example clearly and simply, and each ad remains firmly rooted in the Exchanges key capabilities - size, liquidity, technology. |
| 媒体类别 | 平面 |
| 创意总监 | Ian Henderson |
| 美术指导 | Ian Otway |
| 文案 | Surrey Garland |
| 摄影师 | Allain McPhail |