标题 | Saviola |
广告公司 | 180 Amsterdam |
广告战役 | Impossible Field - adidas |
广告主 | adidas |
品牌 | adidas |
Posted | 4月 2007 |
行业领域 | 运动服装 |
剧情简介 | SUMMARY In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic impossible story in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage. |
媒体类别 | 平面 |
市场 | Europe |
演员/名人 | David Beckham |
Head of Planning | Andy Edwards |
创意总监 | Andy Fackrell |
创意总监 | Dean Maryon |
美术指导 | Dean Maryon |
客户经理 | Dan Gibson |
客户经理 | Mark Schermers |
摄影师 | Tom van Heel |