Supercell - "Codemate - Can you beat a chess grandmaster?"

DAVID

DAVID New York City, 美国

827

品牌: Supercell
国家: 美国

广告主: Tencent

标题	Codemate - Can you beat a chess grandmaster?
广告公司	DAVID
广告战役	Codemate
广告主	Tencent
品牌	Supercell
首次发布日期	2023 / 9
行业领域	视频游戏/电玩控制器
哲学	A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration. As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves. Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games. Sharing games with everyone The Codemate campaign now runs until the following days, featuring digital ads and New York-based billboards. The puzzles are harder than they look, but if you come across them all it takes is to find the two winning moves on the chessboard and you will be thoroughly rewarded with in-game riches.
媒体类别	案例研究
长度	46 seconds
Global Chief Creative Officer / Partner	Pancho Cassis
Global Chief Operating Officer (COO)	Sylvia Panico
Managing Director	Luiza Prata Carvalho
首席创意官	André Toledo
创意总监	Linus Oura
联合创意总监	Guilherme Pinheiro
文案	Sandi Spino
美术指导	Carmen Fenech
美术指导	Rafael Ochoa
美术指导	Juan Portilla
Global Strategy Officer	Paula Vampre
Group Strategy Director	James Mitchell
Strategist	Brooklyn Carey
客户主管	Irene León
Head of Production	Brenda Morrison Fell
Senior Producer	Esteffania Najera
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
Craft Retoucher	Ricardo Moreira
Global PR Director	Sandra Azedo
广告经理	Iwo Zakowski
广告经理	Manuel Laggengar
广告经理	Samuel Klinkmann
广告经理	Yuri Yoshimura
广告经理	Dane Mattson
Web Development	North Kingdom
Developer	Lisandro Mindel
UI/UX	David Ljunghill
Client Director	Roger Stighäll
媒介公司	Wavemaker Miami
Media Account Services	Pierina Di Cera
Media Account Services	Marilina Gutnisky
媒介购买	Isabella Frediani
Media Managing Director	Zacarías Constanzó
媒介公司	GroupM
Media Business Affairs	Sergio Benjumea
Media Account Services	Maria Camila Rodriguez
导演	Oscar Cortés