| 标题 | Think My Clothes Off |
| 广告公司 | TBWA\London |
| 广告战役 | Autumn/Winter 1999 - FCUK |
| 广告主 | French Connection |
| 品牌 | FCUK |
| Posted | 12月 2001 |
| 产品 | Fashion Clothing |
| 行业领域 | 服装、时装和鞋类 |
| 广告口号 | Think my clothes off |
| 剧情简介 | Poster & DPS press ad, black background, gritty, black & white shot of girl looking directly to camera. Headline 'think my clothes off' with the FCUK logo in the bottom right hand corner. |
| 哲学 | The idea behind this campaign was that the mind is the sexiest organ in the human body. The headlines require the involvement of the consumer, following on from the previous campaign; this maintained engagement with the advertising and with the brand. Visually, the campaign was kept very clean. The shift to black background with the black & white shots changed the look of the advertising and created standout against our competitors once more. |
| 问题 | Following the 'subliminal' campaign, the Agency was tasked with continuing to maintain & to build on the distinctive brand attitude it had created for FCUK. Moving on a season into late 1999, the look of the advertising was no longer original, our oceans of white space had been copied by other advertisers and therefore no longer gave a distinctive look. |
| 媒体类别 | 平面 |
| 市场 | 美国, 德国, 英国 |
| 创意总监 | Trevor Beattie |
| 文案 | Trevor Beattie |
| 美术指导 | Bill Bungay |
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